This way both the parties enter into a sponsorship contract or sponsorship agreement. A picture of you in your race suit. Match those goals with what you can offer. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. They must know what they are sponsoring so that they can decide whether to accept your proposal. The easiest way to get motorsport sponsorship is to build a network. In exchange anyone who donates gets their name on the car for the event. Team Racing Sponsorship Proposal Our desire . The organization aims to organize events such as auto motor racing, harness racing, slots . Consider checking out Oval Track racing. However, getting more followers on Instagram can be challenging, especially with so much competition out there. We would like to pick up sponsors for our US Legends race car. There are plenty of people (often very young) who show up with that intent. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Sponsorship Proposal For . 0000002058 00000 n Do research about the company. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Treat the race car sponsorship proposal as a business transaction. Download. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Strongly Agree 9.61%. The Complete Guide to Motorsport Sponsorship. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. 68 0 obj <> endobj 03. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. The term influencer is relatively new, but the concept has been around for advertisers for a long time. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. So I built it myself-Ferdinand Porsche. You do not need to include every cost. Trying to race while sticking to a budget? Not only are you competing against other racing drivers but also against all other marketing activities. Do not plead. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. But remember, a great proposal is about so much more than an attractive design. Don't ask yourself "How low should I go?" i !16QRs"ASTaq2B#$345CDbrt Even at the pro level, the work, luck, and talent required to make a career is astronomical. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. No matter what you do, try and bring consistency into all elements of this process. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. Will you sponsor my race car? Making sure the right type of information is included though does matter. s !1A"3Qa5RSTrt#$2BqUb Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable 01. Consider trade magazines, local newspapers, and blogs too. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. It is a document that seeks help from sponsors to help them with their racing careers. So fo ahead, drop them in the comments section below. Announcement [Event.Name] (Event.Date) (Event.Location) You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Unfortunately, retaining sponsorship in the long term may not always be under your control. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Download. Think about the problem you will help solve and the goals youll help reach. Make sure you only provide brief details of everything in the cover letter. Take pictures of you, your team and your car. . Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Print out the letter and mail it or hand-deliver it to the potential sponsor. 0000054541 00000 n Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. The heart of your proposal lies in what you have for them. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. 0000000016 00000 n Of course you can. Contacting a sponsor is like contacting a potential employer. Approach the deal as a win-win for both sides. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Are you going to help that business make more sales? Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). Treat your Race Team as a Business. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. 0 Partnership is the key word here, treat it as a partnership, not a sponsorship. How do I find companies to sponsor my race car? Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Update your sponsor with reports on the work youve been doing for them. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Write what the sponsor will get in return, working from the list you have prepared. Go more into depth with your research to get a sense of their specific goals. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. . You might be operating in a specific niche (see below for more details) or area. Feel free to email jess@racingmentor.com. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . It will be worth it. Step 2: Write a two to three paragraph of your opportunity. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Collect this information together when it comes to talking about renewal. putting on races, come join our race directors Facebook group, In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Sponsorship is not charity. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Once youve found the business youd like to approach, think about what their goals are. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Any accomplishments in racing you have achieved. If anything, it means the opposite. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. 0000054763 00000 n It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Head Start is our industry podcast, delivering in-depth content on anything cool happening in the There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. By getting your name into the press, your message is spread further than your existing audience. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! Our series (Star Mazda or FF2000 Championship) usually serves as a support race Sponsorship costs are negotiable and generally a one-time expense. You have to convince a potential sponsor that YOU are the person who will work for them. But there are two big things that help you find success. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. This is where you set yourself apart from the rest. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. Go in with no agenda, otherwise, itll come across as disingenuous. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. When it comes to drafting your proposal, you can use either a presentation or document format. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Using these pre-formatted samples will save a lot of your time and effort. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. From NASCAR, to Club Racing, to go-karting. Start by making a list of the businesses youd love to work with. Expand awareness of their product? Strongly Agree 78.60%. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Tell us about it. Use your market research data to request a feasible amount. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Do you have a very popular online presence? The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Read on for a step-by-step guide to getting sponsored. You can customize the colors to match your company's brand. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Race Car Sponsorship Proposal Template. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Until recently, this was called the Busch Grand National Series. Sponsorship proposal for Alfie Gendall Racing in 2021. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Will they be seen as an innovator in their company if the sponsorship succeeds? Helping race directors share expertise and learn from each other is a big part of what we do. Dear Sponsor Man, Can you sponsor me? Create a clear list of features and benefits that you can pick and choose from. Click on the fillable fields and add the required data. Do people regularly gravitate towards you for some reason or other? Do you have a special story? If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. You never know, something. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Valvoline has been there for as long as people have been racing cars. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Race Car Sponsorship Agreement Template. stream To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Be sure to include a call-to-action so the decision-maker knows what you want them to . This is how you present yourself as a racing driver and show your value to potential sponsors. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. The target marketing group for the race car is the non-professional weekend autocross racer. This can include hospitality, stickers on a car, events etc. Approach the deal as a win-win for both sides. These are great places to start. Dont expect to be sponsored for long. Open the template in our online editing tool. How much work will be involved on your end in delivering on the sponsorship? But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. <> Once you get the sponsorship agreement wrapped up, the real work has only begun. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. You still need to be able to eloquently put your case across in writing. Some features will have numerous benefits. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Do you have a special story? You might be sending gentle emails before pitching more formally. . This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. The cover page should include the details of the potential client and your details. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets.
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