did rebel yell bourbon change its name

Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? I'm also a huge fan of terrain roller coasters. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. As a note, we compare prices from various Total Wine locations across the US. . They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. I've heard the 10-yr is the same juice from the Old Fitz decanters. Edit: Watching this yo-yo up and down has been hilarious. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." These bottles may appeal to those looking for a private-label wheated bourbon experience. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The rebel yell has also been likened to the scream of a cougar. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. However, the addition of ice makes things a little better. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Rebel Whiskey is one of the most widely available wheated bourbons in the United States. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Alcohol on the plane: how much can you drink on long flights? Even though I cant think of a past event where anyone was upset or protested, it could happen. The distillery is located in Bardstown, a town known for its bourbon heritage. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Single barrel still says yell. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Sorry, I missed that. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." In 2019 Rebel Yell went through a rebranding effort. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Then suddenly, I stopped seeing it in stores around town. Shoddy_Ad7511 6 mo. For the best. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! You should all be fired. Saint_Thomas_More 2 yr. ago The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. As one of the minority that might get offended, I am certainly not. It was just a name. This unique style offers hints of honey and butter followed by a . I am curious why the rebranding. Imageused underCCby Mr. Gray. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Risk takers, rule breakers and noise makersunite. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. It will just make her cry more, more, more. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. MEET OUR Extended family. Especially for those of us that have been riding it since the 70s," said one more. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. This nose is sweet and much more grain forward in its aromas. The new Rebel Yell look (image via Luxco). Oddly the 10 year picture on that site still says Rebel Yell. I had to do some sleuthing to see what you were referring to. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. To be truthful, this kinda pisses me off. It was renamed in 2011 after being sold to the Luxco company. The yell has often been linked to Native American cries. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. The 75 refers to 1975, the year that the ride opened. I thought that moniker just applied to Ole Miss fans. We have to know and understand it in order for us to understand who we are today. Thats just awful. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. So the arguments that this is another move to erase history arent accurate in my opinion. This price point places Rebel whiskey in the low end of the standard segment. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. The 10 yr is rebranded on the desktop site. While its still available for under $15, you may have more trouble finding it at the price. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. As this article mentioned the rebel yell is not an offensive name. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. In Virginia battlefields, monuments, and references to the areas history are very common. Yes. Weller. At last it grew too dark to fight. Do you wish theyd keep the name. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Alcohol: 50%. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. With the rye segment up 23.3% thereis no better time to launch this new variant*. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Yep, they did. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. There is no doubt that wheated bourbon is one of the most underappreciated flavors. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Its not difficult. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. 3 charred oak barrels. Weller company merged with the Stitzel distilling company (est. It is high-proof and made from corn. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Okay, so this isnt a great sip, but not awful either. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Changing it just seems to serve no purpose and make the park seem more bland. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. "Rebel Yell will always be Rebel Yell. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. The brand has changed hands and recipes, but it is a part of American bourbon history. Rebel Yell is way better name than Racer75. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Not sure if you're speaking in generalities, or if this is aimed at me. I find 'Yell' quite offensive. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. On this Wikipedia the language links are at the top of the page across from the article title. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. It was also a favorite of Rolling Stones guitarist Keith Richards. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The overall effect on the palate is brief and minimal, and the taste has no unique profile. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Rebel Yell Bourbon is often left out of the wheated discussion. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. 'Woh-who-ey! The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. They recently dropped the "Yell" from the name. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Why did they HAVE to choose such a name in the first place? The move has been met with serious opposition by some fans. BrokeCal, After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The name is also reminiscent of similar ride Racer at sister park Kings Island. Rebel Yell went through a rebranding effort which brought about a couple changes. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Rebel Yell was a term coined for the battle cry of the confederate army. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Founder of CoasterCritic.com. The reason is because it is cheap and good enough. For the Trailblazers. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Click here to learn all about mash bills. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Its a cheap bottle of whiskey and it tastes like one, too. And its got a bit of an edge, thanks to the addition of the Confederate flag. The most notable thing about Rebel Bourbon is their use of wheat. To me it was just a name given to a coaster, devoid of any historical or political significance. Do you support the move? He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. With these changes also brought about a hike in the price. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. However, Rebel has more functionality as its much better in other mixed drinks and by itself. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Billy Idol wrote the song because of the bourbon. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. The W.L. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. Those were some good times. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Rebel Bourbon is a decent intro into wheated bourbon, however. I for one am glad they did. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers.